ThinkDrink™ was born from a challenge that many busy adults know all too well: trying to stay focused, productive, and present while balancing family, work, and everyday responsibilities. Rather than relying on sugary energy drinks or endless cups of coffee, founders Jeff Ott and Bryan Erb set out to create a product that supported their wellness goals, offered a more thoughtful approach to daily energy and mental performance and aligned with their values.
Developed under their parent company, p39nutritionals™, ThinkDrink represents more than just a functional beverage. It reflects a founder-led mission centered on integrity, transparency, family values, and science-informed nutrition.
A Brand Inspired by Real-Life Challenges
The idea for ThinkDrink was born during one of the busiest seasons of Jeff and Bryan’s lives. Best friends for more than 20 years, both are married to their wives and raising families with four children. While balancing the demands of fatherhood, marriage, leadership roles, and growing careers, they often found themselves running on limited sleep but still striving to show up fully as husbands, fathers, and business leaders. Like so many parents and professionals, they were searching for a better way to stay sharp, focused, and present without relying on the endless cycle of caffeine and crashes.
Searching for a better solution, they explored countless products designed to support focus and energy. However, many options relied heavily on caffeine, sugar, or ingredient combinations that didn’t fit their long-term wellness goals.
Their research eventually led them to conversations surrounding creatine and functional mushrooms, ingredients that were gaining attention for their potential role in cognitive wellness and performance support. Intrigued by the possibilities, they began experimenting in their own kitchens, combining ingredients, testing flavors, and refining formulas.
What started as a personal project quickly evolved into something bigger.
The ThinkDrink Difference
Unlike many traditional energy beverages that focus primarily on stimulation, ThinkDrink was designed around a broader philosophy: supporting mental clarity, sustained focus, and balanced daily energy through thoughtfully selected ingredients.
The formula features:
- Creatine Monohydrate
- Lion’s Mane Mushroom
- Reishi Mushroom
- Matcha
- Organic Lemon
- Monk Fruit 100% pure (no erythritol)
- Stevia 100% pure
The result is a sugar-free, all-natural drink mix with a refreshing lemon-matcha flavor profile.
Throughout development, Jeff and Bryan spent hundreds of hours researching ingredient sourcing, formulation strategies, flavor optimization, and product quality. Family members and friends participated in extensive taste testing, helping shape the final product.
The founders often returned to one simple question during development: Would we confidently serve this to our own families?
That philosophy continues to guide the brand today.
Built on Transparency and Purpose
While the product itself is a key part of the ThinkDrink story, the company’s structure is equally distinctive.
Inspired by entrepreneur Stanley Tam’s faith-driven approach to business, Jeff and Bryan designed p39nutritionals with a unique ownership model. Rather than retaining majority control, each founder owns 33% of the company, while 34% has been committed to world changing charities.
The company name, p39nutritionals™, is inspired by Proverbs 3:9: “Honor the Lord with the first fruits of your crops.”
For the founders, this structure reflects their belief that business can be a vehicle for stewardship, service, and positive impact beyond financial success alone.
Supporting the Growing Interest in Cognitive Wellness
As consumers become increasingly interested in proactive wellness, mental performance, and daily habits that support overall well-being, products like ThinkDrink are entering an expanding category of functional nutrition.
Rather than positioning itself as a quick-fix solution, ThinkDrink focuses on providing a convenient daily beverage made with ingredients selected for their alignment with the founders’ research, values, and personal wellness goals.
This approach appeals to professionals, parents, entrepreneurs, students, and anyone looking for a simple addition to their daily routine.
A Founder-Led Vision for the Future
Today, Jeff Ott and Bryan Erb continue to guide ThinkDrink with the same principles that inspired its creation: quality, transparency, integrity, and purpose.
Their goal is not simply to sell a product but to provide consumers with an option they feel good about incorporating into their daily lives.
As Bryan and Jeff explain:
“ThinkDrink wasn’t created in a boardroom—it started in our kitchens after years of searching for a better way to stay focused and energized without the crash. We built the product we wanted for our own families and are proud to share it with others seeking greater clarity, balance, and purpose every day.”
With its combination of thoughtfully selected ingredients, family-first philosophy, and purpose-driven foundation, ThinkDrink continues to carve out its place in the growing world of cognitive wellness and functional nutrition—One drink at a time..
Written in partnership with Tom White
