In today’s beauty landscape, many consumers are searching for products that go beyond surface-level results. Ingredient transparency, ethical sourcing, and environmentally responsible practices have become priorities for people who want their self-care routines to align with their values. Organic to Green is one brand that has built its identity around this philosophy, offering clean beauty products and wellness experiences designed to support both personal well-being and environmental responsibility.
Founded in 2009 by wellness advocate and entrepreneur Rianna Loving, Organic to Green was created with a clear mission: to bring harmony to the skin and the planet through organic formulas and sustainable practices. The brand’s guiding principle is captured in its core statement: “Organic for body, green for planet.” Rather than treating clean beauty as a passing trend, Organic to Green positions it as a long-term responsibility rooted in mindful ingredients, ethical sourcing, and holistic wellness.
A Founder’s Vision Rooted in Wellness and Early Sustainable Roots
The story behind Organic to Green begins with Rianna Loving’s personal passion for wellness and sustainability. This passion was ignited by the profound pain of her best friend’s tragic passing from cancer, which led her on a journey to find healthier, non-toxic alternatives for her own life and eventually, for others. Loving, a certified professional life coach from Loyola University and a California licensed esthetician, combines knowledge of skincare science with holistic wellness practices.
Her approach to beauty is influenced by both professional training and deeply personal experience. As a mother of five and a longtime advocate for women’s health, Loving believes that self-care plays a central role in supporting mental, emotional, and physical well-being. This perspective has shaped the philosophy behind Organic to Green, where skincare is viewed as part of a broader lifestyle centered on balance and conscious living. Before launching Organic to Green, Loving built a career in media as a television host and content creator. She continues to work as a wellness advocate, author, and mentor, using her platform to promote self-care, sustainability, and empowerment for women and families.
Long before clean beauty became a mainstream industry focus, Organic to Green was experimenting with sustainable practices on a grassroots level. Driven by the motivation to create safer alternatives in honor of her best friend’s passing, the brand’s earliest operations began in Loving’s kitchen, which doubled as a home laboratory for developing natural skincare formulations. In those early days, sustainability was not just a marketing concept—it was a hands-on process. The team collected, sanitized, and sterilized donated glass bottles to reuse for product packaging. This DIY approach helped shape the company’s long-term commitment to reducing waste and minimizing environmental impact. Today, that same philosophy remains central to the brand’s identity. Organic to Green continues to emphasize transparency, cruelty-free practices, and environmentally mindful sourcing, while also working toward certifications such as USDA Organic, EWG Verified, and COSMOS Eco-Cert.
The Wellness Retreat & Luxury Travel Kit
One of the brand’s standout offerings is the Wellness Retreat & Luxury Travel Kit, a curated collection designed to make self-care accessible even during busy schedules or travel. For many people, maintaining a consistent skincare routine while traveling can be challenging. Full-size products may be inconvenient to carry, and long flights or packed schedules can leave skin feeling tired or dehydrated. Organic to Green designed this kit as a portable solution that combines skincare essentials with mindfulness-focused beauty tools.
The set includes several components designed to support a simple yet restorative routine. A jade or rose quartz gemstone mask serves as the centerpiece of the kit, commonly used in facial massage rituals to promote circulation and encourage relaxation. The kit also includes Organic to Green’s Rose Coco Oil, a multi-use product that can function as a moisturizer, makeup remover, or shaving serum.
Complementing the oil is the Rose Mist, a lightweight facial spray designed to refresh and hydrate the skin throughout the day. The ritual is completed with a konjac sponge, which provides gentle exfoliation, and a reusable vegan leather bag that keeps the products organized for travel. You’ll also receive a complimentary Organic Hand Sanitizer Spray, recognized as the “Best Sanitizer” by the Women’s Health Beauty Awards for its refreshing, aromatic, and effective formula. All items are packaged in TSA-friendly sizes, making the kit convenient for people who want to maintain their self-care routines while on the go.
Beauty With Purpose
At its core, Organic to Green represents a philosophy that connects personal care with environmental awareness. The brand’s message is simple but meaningful: wellness begins with the choices we make every day.
As Rianna Loving explains, “True wellness begins with what we put on our skin—and how we care for the planet it lives on.”
By combining organic ingredients, thoughtful design, and sustainable practices, Organic to Green aims to create products that support not only skin wellness but also a more conscious approach to beauty and self-care.
Written in partnership with Tom White
