The Re-gen Store is a family-owned brand on a mission to change how we approach recovery. Founded by Kyle Roberts, the company was born out of a personal necessity to find a better way to heal. After suffering a severe hamstring tear and being told that “rest and ice” were his only options—a strategy Roberts calls the “wait plan”—he turned to a traditional herbal poultice crafted by his mother.
The results were staggering: he recovered in just three weeks, less than half the time typically expected for such an injury. Inspired by this experience, Roberts spent 18 months refining an herbal formula to create Re-gen, an all-purpose recovery ointment designed to help people regain their quality of life faster.
A Mission Rooted in Quality and Tradition
The mission of The Re-gen Store is simple: to help people quickly recover from injury so they can return to the activities they love. What sets the brand apart is its commitment to “seed-to-shelf” integrity. Unlike many modern wellness brands that outsource production, The Re-gen Store grows almost all its own herbs on a family farm nestled against the Rocky Mountains.
By controlling the quality of the soil and the plants, the brand ensures a level of potency and purity that is difficult to find in mass-produced alternatives. Except for the responsibly sourced coconut oil and beeswax used as a base, every botanical ingredient is monitored from the moment it sprouts.
Why Re-gen Differs from Conventional Options
For decades, medicine cabinets have been filled with petroleum-based salves like Neosporin. However, modern consumers are increasingly wary of synthetic chemicals and potential toxicity associated with long-term use of conventional ointments.
Re-gen offers a distinct alternative by focusing on a water-free, pure herbal formula. The absence of water is a critical differentiator for two reasons:
- Indefinite Shelf Life: Bacteria, mold, and yeast require water to survive. Because Re-gen is oil-based and non-emulsified, it creates a naturally stable environment. The brand even notes that batches from 2014 remain effective today.
- Concentrated Healing: Without water or synthetic fillers, the ointment provides a dense saturation of plant-based nutrients directly to the skin, creating a protective, antibacterial environment for the wound.
While competitors in the space often focus strictly on post-operative care, Re-gen is positioned as an all-purpose “first-aid kit in a jar,” suitable for everything from surgical incisions and torn muscles to everyday scrapes and bruises.
The Power of Plant-Based Recovery
The efficacy of Re-gen has reportedly left medical professionals surprised. According to customer testimonials, doctors have noted recovery times that defy standard expectations. One notable account describes a patient using the ointment to treat post-op recovery from Slow Mohs Surgery; while it is not a cure for the underlying disease, the speed at which it restored the damaged skin sutures was described by medical staff as “one for the books.”
The product is also safe for the whole family—including pets. Because it is free of heavy metals and harsh synthetics, it is safe if a dog or cat happens to lick the area after application.
Usage and Best Practices
For those looking to move away from the “wait plan,” the brand emphasizes that frequency is more important than quantity. To see the best results, users should:
- Saturate early: Apply the ointment within an hour of the injury.
- Apply frequently: Use a small amount every hour or so for the first few days to keep the area saturated.
- Patch test: As with any plant-based product, users should test a small area of skin first to ensure no herbal allergies exist.
A Sustainable, Affordable Alternative
In an era where specialized recovery products can often cost as much as a “car payment,” The Re-gen Store focuses on keeping their herbal solution accessible. By maintaining a family-owned structure and growing their own ingredients, they provide a clean, effective product without the corporate markup.
Whether you are dealing with the aftermath of a major surgery or just the common bumps and bruises of an active lifestyle, Re-gen offers a bridge between traditional herbal wisdom and modern recovery needs. Backed by a 60-day money-back guarantee, it invites users to stop waiting for healing to happen and to start participating in the process.
Written in partnership with Tom White
