For decades, hearing aid users, musicians, and anyone dealing with dry, itchy ears have had few options beyond complicated formulas packed with a dozen or more ingredients. Awesome Ears was created to change that. Founded by Dr. James “Jim” Frisk, an ear, nose, and throat physician and head and neck surgeon who practiced medicine for nearly fifty years, including extensive work in head and neck trauma, the brand takes a refreshingly simple approach to ear comfort: fewer ingredients, cleaner formulation, and decades of clinical insight behind every bottle.
A Mission Rooted in Real Patient Care
Awesome Ears’ mission is straightforward: provide simple, natural ear care that brings soothing comfort to dry, itchy ears. That mission didn’t start in a boardroom. It started in an exam room, where Dr. Frisk spent five decades listening to patients describe the same frustrating problem, ears that felt dry, irritated, and uncomfortable, often made worse by the very devices meant to help them, like hearing aids and earbuds.
Dr. Frisk was known throughout the Upper Midwest not just for his surgical skill, but for the way he treated every patient he encountered. He believed everyone deserved to feel heard and cared for, and that philosophy shaped how he approached product development. Awesome Ears was built to be a product patients could trust, made with quality ingredients and grounded in real clinical experience rather than marketing trends.
Why Dry, Itchy Ears Happen
Dry and itchy ears are more common than most people realize, and they can affect nearly anyone. Common contributing factors include:
- Friction from ear-level devices such as hearing aids, earbuds, or hearing protection
- Skin conditions like eczema or dermatitis, or underlying allergies
- Dry or harsh climates
- Hormonal changes, including those associated with perimenopause
- A buildup of earwax, or cerumen, in the ear canal
Anyone who spends significant time wearing ear-level devices, from musicians to hearing aid users, may be especially familiar with the discomfort that comes from reduced airflow and repeated friction in the ear canal.
A Simpler Formula, By Design
Where many ear care products on the market rely on 15 or more ingredients, Awesome Ears was intentionally formulated with just two: vitamin E and mineral oil. The vitamin E is designed to help moisturize skin and support its natural barrier, while the mineral oil helps form a protective layer that supports moisture retention. Together, the combination is meant to offer soothing comfort without the added complexity, and added risk of irritation, that can come with longer ingredient lists.
That simplicity was a deliberate choice. Formulas with many active ingredients can increase the likelihood of a reaction in people with sensitive skin or allergies, which is part of why some dermatologists and ear, nose, and throat providers have steered patients toward simpler alternatives. Awesome Ears was designed from the outset to minimize that risk while still delivering meaningful comfort.
The formula is housed in an amber glass dropper bottle, chosen to help protect the ingredients from UV exposure, and is available in three sizes: a 0.1 oz (3mL) travel size, a 0.5 oz (15mL) bottle, and a 1.0 oz (30mL) bottle. Most consumers apply one to two drops to a clean fingertip in the morning and evening, and a single 1.0 oz bottle typically lasts three to four months with regular use.
Built for Everyday Ear Health
Awesome Ears is designed to be used as needed, offering soothing relief for occasional dryness and itching while supporting all-day comfort for people who regularly wear hearing aids, earbuds, or other ear-level devices. It can also help soften built-up earwax ahead of professional wax removal, making that process more comfortable.
The product is not intended to treat or cure any medical condition, and anyone with draining ears or a known ear infection should avoid use. Those with ear tubes or eardrum perforations can typically use the product as directed, applying it to a clean fingertip and massaging it gently into the ear canal or area of concern.
A Legacy of Care, Bottled
Awesome Ears is, at its core, an extension of the way Dr. Frisk practiced medicine: attentive, uncomplicated, and genuinely focused on patient comfort. Today, the brand continues that legacy by offering a clean, minimal-ingredient formula built on decades of real-world clinical experience, aimed at making everyday ear care feel simple again.
For hearing aid users, musicians, and anyone whose ears could use a little extra care, Awesome Ears offers a straightforward option: two ingredients, one goal, soothing relief for dry, itchy ears.
Written in partnership with Tom White
