In a world that could always use more laughter and kindness, one brand is making it their mission to deliver both—not just through heartwarming gifts, but through a commitment to the planet we all share. Wildwood Landing, a company born from a desire to connect and uplift, is extending its core values into a new, innovative product line: a collection of microfiber towels and blankets that are as kind to the earth as they are beautiful in your home.

Their tagline, “Art for your day, love for your planet,” perfectly encapsulates the brand’s approach. This philosophy is most evident in their new Microfiber Collection, a direct response to the growing environmental concern of plastic waste. With over eight billion people on the planet, landfills are under immense pressure. Wildwood Landing offers a tangible solution by transforming post-consumer waste into everyday luxury. Each product is crafted from a premium blend of 80% recycled plastics and 20% polyamide, giving new life to discarded materials. The impact is significant: approximately five recycled water bottles are used to create one hand towel, 28 for a pool towel, and 48 for a large blanket.

This commitment to sustainability goes beyond recycling. By offering a durable, reusable alternative to disposable paper towels, the collection helps reduce household waste and the associated carbon footprint. Furthermore, the quick-drying nature of the microfiber fabric means less time in the laundry, conserving both water and energy with every wash.

A Collection Designed for Modern Life

Wildwood Landing’s microfiber line is thoughtfully designed to serve distinct needs while maintaining a cohesive aesthetic of effortless style and function.

The Microfiber Hand Towels are created to elevate daily routines in the kitchen and bathroom. Moving beyond simple utility, these towels are a statement of eco-chic design. Using advanced sublimation printing, Wildwood Landing imprints vivid, fade-resistant, and unique patterns on both sides of the towel. This two-sided design offers greater versatility and visual appeal compared to many single-sided competitors. The result is a product that is highly absorbent, exceptionally soft, and durable enough for the demands of a busy household.

For outdoor adventures, the Microfiber Pool Towels and Beach Blankets are engineered for performance and convenience. Whether you’re poolside or on a sandy shore, these products are designed to repel sand, absorb moisture efficiently, and dry quickly. A key differentiator is the thicker, more luxurious feel of the fabric. Both the towels and the generously sized 6ft x 6ft blankets feature a sewn-in rubber band, allowing them to be rolled up compactly for easy transport—a simple but brilliant feature for families on the go. The blanket’s versatility makes it an indispensable companion for picnics, beach days, and sporting events.

Family-Ready, Planet-Friendly

What truly sets Wildwood Landing apart in a crowded market is its ability to merge high-end features with practical durability and an accessible price point. While many microfiber towels are thin and feature a design on only one side, Wildwood Landing offers a thicker, more premium product with reversible patterns, providing superior quality and style.

Their key messages resonate with the modern consumer:

  • Effortless style meets everyday function: Products that seamlessly enhance your home and outdoor moments.
  • Family-ready durability you can trust: Designed to handle real life, from kitchen spills to beach days.
  • Eco-friendly luxury that feels good and does good: A sustainable solution that doesn’t compromise on quality or feel.

From its beginnings on a street named Wildwood Landing, the company has held fast to its mission. By creating a product line that actively contributes to a healthier planet, the brand demonstrates that kindness is a principle that extends to our environment. Wildwood Landing proves that you don’t have to choose between beautiful design, practical function, and sustainability—you can have it all.

Written in partnership with Tom White