In a saturated market, success in the beauty industry doesn’t come easy. It takes passion, consistency, and a willingness to keep learning. Skill and knowledge are important, but growth and supporting others are equally important to personal success.
A beauty brand founder who understands this well is Wendy Wright, the founder of Tevah Lash Supplies and Tevah Lash Academy. A person of many hats who prioritizes continued education and her community, she has built a successful business and seeks to continue expanding with a hairline.
Her Journey Into the Beauty Industry
Wright got her start in the industry as a lash artist, but her dream began when she fell in love with the confidence a beauty service can give a person. That dream became her own brand: Tevah Lash Supplies and Tevah Lash Academy. In her brand, she focuses on providing quality products and education for other beauty professionals.
As an entrepreneur, Wright is a wife and a mom, so she balances her time between family, running a business, and being a student. She attends cosmetology school to continue expanding her skills and knowledge in the beauty industry.
Wright sets herself apart from others in her industry with this choice, building her brand while she is still in school. She can see the education side and the beauty side at once, a unique perspective for an evolving industry, while simultaneously hosting a beauty education opportunity.
The Creation of Tevah Lash Supplies
Wright drew inspiration from the confidence that beauty services can give people. Such a simple action, like a lash or a hairstyle, can improve someone’s day. But just as important to her as the feeling she gives her customers is the faith she has, which has guided her throughout her entrepreneurial experience.
One of Wright’s biggest challenges has been balancing her roles as a mom, wife, student, and business owner. She turns toward it when she feels overwhelmed, but she also pushes herself. Wright cites renewed focus and intentionality with her time as tools to build her meaningful business while building a family.
That business-building often happens after she puts her kids to bed, taking those quiet hours to herself to plan, create, and hash out next steps for her brand. While Wright’s family teaches her patience, resilience, and discipline, those moments remind her of why she started. Her final pillar of support is her husband, whom she turns to for grounding.
Education and Mentorship
Wright is a proud Latina woman with strong roots in the Latin community, and she credits her heritage for her work ethic, family values, and determination. Her culture is a huge part of who she is, and she wants her journey to encourage other Latina women of a similar background to pursue their goals. Wright wants her success to build her brand so that it reflects her ability to build something of her own.
Not only that, but Wright wants to create opportunities for other artists in the future because community and mentorship are her focus. She seeks to pull up those behind her, saying, “I believe there is room for everyone to grow in this industry when we support each other.”
Upcoming: Launching a Luxury Hair Brand
In the long term, Wright wants to build a full luxury beauty brand, so, in addition to her lash brand, she plans to launch her own luxury hair brand. She is so excited for people to see what she has been working on behind the scenes and the beauty she continues to create.
Written in partnership with Tom White
