In the realm of public relations—an industry often characterized by highly curated messages and transactional relationships—there’s a new narrative emerging. Rather than just amplifying brand stories, a growing number of PR innovators are prioritizing genuine human connections. One standout in this shift is Jeffrey Mann, whose approach is reshaping both the process and perception of PR.
The Evolution of PR: Connecting with Purpose
Traditional PR has always revolved around the principle of connection. Yet, in a field where visibility often takes precedence over value, Jeffrey Mann is challenging this status quo. His focus goes beyond merely landing top-tier press; he’s driven by creating narratives that resonate deeply, forging relationships that stand the test of time, and crafting strategies that generate true impact—well beyond the buzz of a news cycle.
Jeff’s journey is a testament to forging your own path. As one of the few Black professionals in a space that often lacks diversity, he recognized early on that his unique perspective could become his greatest advantage. Rather than shy away from being “the only one in the room,” Mann harnessed this difference to develop a fresh, people-centered approach.
“In PR, the biggest misconception is that success is entirely about who you know,” Mann says. “While relationships matter, what truly sets you apart is understanding people—figuring out what drives them, what challenges they face, and how you can offer real solutions. That’s where genuine impact is created.”
Reasoned about PR innovation and authenticity for 11 seconds
In the realm of public relations—an industry often characterized by highly curated messages and transactional relationships—there’s a new narrative emerging. Rather than just amplifying brand stories, a growing number of PR innovators are prioritizing genuine human connections. One standout in this shift is Jeffrey Mann, whose approach is reshaping both the process and perception of PR.
Teaming Up with 1DS: A Meeting of Minds
When 1DS(One Degree Shift Collective)—a leading force in social media marketing and talent management—sought a new PR lead, the choice to bring on Jeffrey Mann wasn’t just about filling a role. It was a strategic move designed to enhance the firm’s brand on multiple levels. Initially, Mann connected with the 1DS team as a client, meeting over a casual lunch in Santa Monica. The conversation quickly evolved into an opportunity they all knew was bigger than any one campaign.
For John Hyland, CEO of 1DS, Mann’s combination of energy, expertise, and sheer determination stood out. “Jeffrey is the kind of person who sees a challenge and keeps pushing until he makes things happen,” Hyland notes. But beyond his ability to execute, what makes Mann an ideal fit for 1DS is his profound understanding of the new media landscape—one where PR, content creation, and personal branding converge more than ever before.
The Mann Method: Authenticity and Precision
Mann’s take on public relations hinges on two key attributes: authenticity and strategy. Generating press for the sake of publicity doesn’t cut it in his book. He aims to ensure that every media placement or connection serves a purpose—whether it’s elevating a client’s personal brand, forging impactful partnerships, or translating influence into measurable outcomes.
“In this business, the difference between being good and being exceptional is your ability to connect on a deeper level,” Mann explains. “It’s not just about crafting a compelling pitch—it’s about building real trust. That’s what delivers results such as;
- Brand awareness
- Reputation management & Damage control
- Media coverage & Press Relations
- Audience Engagement
- Lead Generation
- Thought Leadership
Jeff’s Playbook: 10 Keys to Elevating PR
For anyone hoping to break into PR or enhance their current strategy, Mann offers these guiding principles:
- Mindset Matters: Show up prepared, stay positive, and keep an open mind.
- Embrace Uniqueness: Your background, experiences, and passions are your strengths.
- Network Intentionally: Find mentors and allies who propel you forward.
- Stay Ahead of Trends: The industry constantly evolves; keep learning.
- Find a Mentor: Experience and perspective accelerate growth in unforeseen ways.
- Confidence is Key: Believe in the value you bring—don’t hold back.
- Cultural Competence: See people beyond mere business prospects for more meaningful relationships.
- Align with Values: The best collaborations come from shared purpose, not just profit.
- Personal Branding: In a digital-first world, your reputation is your currency.
- Resilience Wins: Enduring challenges and keeping focused on the long game sets top professionals apart.
Beyond Headlines: The Next Frontier of PR
Looking ahead, Mann envisions an increasingly integrated and data-driven PR landscape—one where analytics, AI, and digital storytelling merge to create personalized campaigns.
“The future of PR won’t be limited to media coverage,” he says. “We’re moving toward strategies that weave in marketing, social content, and brand storytelling. Platforms like podcasts, live video, and interactive experiences will be just as vital as traditional outlets.”
Why Jeffrey Mann is the Future
At his core, Mann is more than just a PR professional; he’s a builder of relationships and a catalyst for growth. By joining 1DS, he’s primed to expand the firm’s influence and prove that authentic storytelling and meaningful connections can drive bottom-line success.
In an industry where quick wins sometimes overshadow lasting results, Jeffrey Mann demonstrates that truly effective PR isn’t about making noise—it’s about creating genuine value. And as he continues to break down barriers and redefine what public relations can be, one thing remains clear: the future of PR may look a lot like Jeffrey Mann.
For more on 1DS or to connect with Jeffrey Mann, visit:
Written in partnership with Tom White
