In the ever-evolving world of pet care, a new brand is making waves by transforming how we think about dog treats. TerraPawz Sustainably Crafted Pet Nutrition®, founded by purpose-driven entrepreneur Danae Brooker, is redefining treats as daily wellness essentials.This isn’t just about delicious snacks; it’s about veterinarian-endorsed, functional plant-based nutrition designed to support daily wellness for pups at every stage of life.

A Mission Born from Love: Luna’s Legacy

The genesis of TerraPawz is a deeply personal and poignant one. Founder and President, Danae Brooker, was a devoted dog mom fighting for her beloved Luna. When Luna was diagnosed with diabetes at the age of eight, Danae was devastated. She soon discovered that many of the commercial treats she was giving Luna were exacerbating her condition, packed with empty fillers, mystery ingredients, and artificial additives. This painful realization sparked a powerful vow: to give Luna the longest, healthiest life possible through better nutrition. That promise became the heart of TerraPawz.

Driven by an unwavering commitment, Danae teamed up with her sister-in-law (a seasoned 30-year vet technician) and a brilliant pet food scientist. The three of them embarked on a journey to reimagine dog treats. Their goal wasn’t just to remove harmful ingredients but to formulate functional recipes designed to support gut health, joint mobility, strong muscles, and immunity—all while being irresistibly tasty.

The true breakthrough came through rigorous testing with senior rescue dogs at the Frosted Faces Foundation. “When the dogs who needed help most loved the taste of our TerraPawz treats made with functional ingredients, I knew we had something special,” Danae recalls. This real-world validation solidified her belief: TerraPawz wasn’t just making treats; they were powering healthier, happier lives for dogs and their families. 

As Dr. Kelly Myers, DVM, General Small Animal Practitioner with a focus on Preventative, Geriatric Care, and Dentistry, emphasizes, “As dogs age, nutrition becomes even more critical. TerraPawz offers the functional support pups need at every stage of life—with plant-based ingredients that deliver real health benefits while being treats they actually want to eat.”

The TerraPawz Difference: Functional, Plant-Powered, and Pup-Cycled™

In a market often saturated with treats focused solely on flavor or general “natural” claims, TerraPawz stands apart. Their core difference lies in veterinarian-endorsed, plant-based functional recipes—crafted with purposeful ingredients, not fillers. While some competitors lean on eco-friendliness or novelty flavors, fewer consistently emphasize the proven power of ingredients like chia, flax, turmeric, and chlorophyll to support specific health outcomes throughout a dog’s entire life.

TerraPawz treats are formulated for all life stages, from energetic puppies to frosted faces. Each treat type is crafted to deliver a unique functional benefit, whether it’s supporting digestion, immunity, joint health, energy, or fresh breath.

A truly innovative aspect of TerraPawz is its Pup-Cycling™ process, which blends rescued fruits, vegetables, and grains with other nutrient-dense functional ingredients into tasty bites. This approach not only reduces food waste but also creates measurable wellness benefits, making TerraPawz a trusted partner for health-conscious pet parents and a leader in functional pet nutrition.

Introducing the Flavor Feast Sampler Pack: A Symphony of Wellness

TerraPawz’s featured sampler, the Flavor Feast, perfectly encapsulates their mission and innovative approach. This bundle offers four wholesome 8 oz bags, each packed with nutrition and flavors even the pickiest pups will crave, with one bag offered free.

  • NUTTY BARK BITES — STRONG MUSCLES + SHINY COAT: These bone-shaped treats boast a bold peanut buttery crunch. Enriched with nutrient-rich spent grains, chia and flax seeds, and chlorophyll, they support digestive health and fresh breath. Packed with protein and omegas, they promote muscle strength, a shiny coat, and overall mobility.
  • CHEEZY BARK BITES — HEALTHY TEETH + BONES: A savory plant-based cheddar flavor, these bites also feature spent grains, chia seeds, and chlorophyll to aid digestion and freshen breath. They are rich with plant-based calcium for strong teeth and bones, with natural fiber to support healthy gut function.
  • PUMPKIN NO-GRAIN NIBBLES — JOINT MOBILITY + GUT HEALTH: Grain-free, plant-powered, and tummy-friendly, these nibbles feature upcycled pumpkin and a hint of cinnamon. Packed with omegas and antioxidants for digestion and joint health, their smaller size makes them perfect for training and treating.
  • SIZZLIN’ NO-GRAIN NIBBLES — ENERGY + COGNITIVE HEALTH: These grain-free, plant-based hickory-flavored treats utilize upcycled pumpkin and carrots. Omega-rich with B-vitamins, they promote shiny coats, energy, and joint mobility. Their smaller nibble size is ideal for training sessions and everyday rewarding.

This Flavor Feast addresses a common problem in the pet treat market: many treats offer empty calories with fillers and mystery ingredients, providing little to no functional nutrition. TerraPawz provides the solution—functional, science-backed, veterinarian-endorsed treats that pups crave and parents trust.

The Driving Force: Danae Brooker’s Vision

Danae Brooker’s journey from a concerned pet parent to the founder of an innovative pet nutrition brand is a testament to her dedication. Her personal wake-up call with Luna illuminated the critical need for better, more purposeful pet nutrition. Partnering with experts, she didn’t just remove harmful ingredients; she pioneered a philosophy of functional, veterinarian-endorsed recipes that add targeted health benefits to every bite.

“Plant-based TerraPawz treats represent a shift from treats as ‘extras’ to treats as functional nutrition for all life stages,” says Danae. “Each recipe is formulated with ingredients known to support specific aspects of canine health—gut health, joint mobility, skin and coat wellness—while being plant-powered, sustainable, and delicious.”

Based in San Diego, TerraPawz has quietly built a loyal following among veterinarians who recommend their products as part of preventive care protocols, especially for dogs as they age or for those with specific health concerns. This robust endorsement from the veterinary community underscores the trust, transparency, and scientific rigor behind every TerraPawz product.

Fueling a Future of Healthy, Happy Moments

TerraPawz’s mission is clear: to power every walk, every fetch, and every precious moment through purposeful nutrition for all life stages. By crafting veterinarian-endorsed, plant-powered treats with functional ingredients, blended with rescued fruits, veggies, and grains through their Pup-Cycling™ process, TerraPawz ensures that each treat nourishes your dog, honors the planet, and helps them feel their best every single day.

For pet parents seeking treats that offer more than just a momentary reward—treats that are scientifically formulated, veterinarian-endorsed, and sustainably produced—TerraPawz provides a solution that truly makes a difference in the health and happiness of our beloved canine companions.

Written in partnership with Tom White