In a world where outdoor adventures are cherished, proper sun protection is paramount. While sunscreen is a go-to for many, one brand is offering a stylish and versatile solution to stay safe under the sun. Salt n Rays, a woman-owned business founded by Christy LaSalle, has redefined sun protection with its innovative line of UPF 50 towels and wraps. This is the story of how a family’s love for the outdoors sparked a brand dedicated to blending safety, style, and practicality.
The Spark of an Idea
The journey of Salt n Rays began not in a boardroom, but on a family vacation in Barbados in 2017. Christy LaSalle, like many, relied on traditional beach towels for cover from the sun. However, she quickly found them to be hot, heavy, and magnets for sand. It was in that moment of discomfort that an idea was born: what if sun protection could be both effective and comfortable? This question led LaSalle to create a product that would fill a clear gap in the market. After extensive research and development, the flagship product was launched: a sun-protective towel that was lightweight, breathable, and designed to block harmful UV rays without trapping heat.
The Flagship Product: The UPF 50 Towel & Wrap
At the heart of Salt n Rays‘ product line is the UPF 50 Towel & Wrap. This versatile and highly absorbent essential is more than just a towel; it’s a statement of style and a shield against the sun. Offering UPF 50 protection, it blocks 98% of harmful UV rays, providing a layer of defense equivalent to a high-SPF sunscreen.
But the innovation doesn’t stop at sun protection. The towel is designed to be:
- Lightweight and Quick-Drying: Unlike traditional towels that become heavy and damp, the Salt n Rays towel is designed for convenience.
- Sand-Free: The unique fabric allows sand to be easily shaken off, keeping the beach where it belongs.
- Durable: Resistant to fading from sun, chlorine, and saltwater, this towel is built to last through countless adventures.
- Versatile: It can be used as a towel, a stylish wrap, a sarong, or even a top, making it a perfect accessory for the beach, pool, or travel.
Available in a variety of vibrant patterns designed by LaSalle herself, the Towel & Wrap is both functional and fashionable. For added convenience, customers can pair it with a durable, water-resistant Tyvek® bag to keep their essentials safe and dry.
What Sets Salt n Rays Apart?
In a competitive market, Salt n Rays distinguishes itself through its commitment to quality and thoughtful design. The fabric is not only soft and long-lasting but also features high-quality stitching for enhanced durability. The unique and classy patterns are all original designs, giving the products a distinctive aesthetic. Furthermore, the versatility of the towel as a wearable wrap or skirt makes it a multi-functional piece that can be worn anywhere, not just at the beach.
A Mission of Sun-Soaked Adventures
The mission of Salt n Rays is clear: “to inspire sun-soaked adventures while protecting the skin you’re in.” The brand is dedicated to creating high-quality, stylish UPF 50 products that blend comfort, beauty, and proven sun protection. This allows customers to embrace the outdoors with confidence and peace of mind.
The key messages to their audience are simple and powerful:
- Their lightweight, sand-free towels provide UPF 50 sun protection.
- They can be worn as a wrap or sarong.
- They are perfect for the whole family and have unlimited uses.
Beyond the Brand: Custom and Collaborative Work
What many may not know is that Salt n Rays also engages in custom work and partnerships across various industries. They specialize in creating unique, high-quality designs and personalized merchandise. This includes custom clothing for the outdoor industry, combining performance-ready gear with distinctive designs that stand out.
From a simple need for better sun protection, Salt n Rays has grown into a brand trusted by families, athletes, and outdoor enthusiasts across the country. Through its commitment to quality, innovation, and style, Salt n Rays is not just selling a product; it’s promoting a lifestyle of safe and enjoyable outdoor living.
Written in partnership with Tom White
