In a beauty market saturated with products promising to turn back the clock, one brand is taking a more holistic approach. Nakery Beauty, founded by CEO Liz Folce, operates on a simple yet profound principle: true beauty isn’t just about how you look, but how you feel. By merging the worlds of wellness and clinically proven skincare, Nakery is addressing the root causes of skin aging, not just the visible effects.

The brand’s philosophy was born from genuine conversations. Folce listened as women, particularly those over 50, shared their frustrations. They spoke of sagging skin, a concern often overlooked by anti-aging products that primarily target fine lines and wrinkles. But they also spoke of something deeper: sleepless nights fueled by stress, pain, and high cortisol. Liz Folce connected the dots. The term “beauty sleep” is not a myth; the body’s natural collagen production, essential for firm and youthful skin, peaks during deep REM sleep. When sleep is compromised, so is the skin’s ability to repair and regenerate.

This insight became the foundation for Nakery Beauty and its standout product, the SkinRecovery Relax + Repair Body Balm with Magnesium + Melatonin. It’s a direct answer to the dual problems of poor sleep and its impact on skin vitality.

More Than Just a Moisturizer

What sets Nakery Beauty apart is its comprehensive, dual-action formulas. While many competitors might offer a simple magnesium lotion for relaxation or a standard anti-aging cream, Nakery combines both concepts into a single, powerful treatment. The brand’s approach is to tackle the internal cause (stress, lack of sleep, collagen loss) and the external effect (sagging, depleted, crepey skin) simultaneously.

The SkinRecovery Relax + Repair Body Balm exemplifies this mission. It’s formulated to be a complete nighttime recovery treatment for the entire body. Its formulation is built on two key pillars: a sophisticated sleep complex and a potent blend of active skincare ingredients.

First, to support a restful night, the balm incorporates an advanced sleep complex. This isn’t just a single-ingredient solution. It features:

  • Magnesium Chloride: Applied topically, it helps to relax muscles and can support improved sleep efficiency and onset.
  • Melatonin: A hormone with antioxidant properties that helps regulate the sleep-wake cycle and protect the skin.
  • Valerian Root & Chamomile Extracts: These botanicals are known for their calming and anti-inflammatory properties, helping to soothe both the mind and the skin.

Second, while the body is in its optimal restorative state, the balm delivers a powerhouse of clinically recognized skincare ingredients to address sagging and aging skin:

  • Retinol (Vitamin A): Considered a gold standard in anti-aging, it supports the cell renewal process to improve the appearance of UV-damaged and aging skin.
  • Dipalmitoyl Hydroxyproline (Sepilift): This plant-derived active provides a triple-firming action by working to protect the skin’s dermal tissue.
  • Caffeine: Known to boost circulation, it offers firming and draining properties ideal for body care.
  • Nourishing Butters: A rich blend of Cocoa, Mango, and Shea butters provides deep hydration, helps restore skin flexibility, and delivers vitamin-rich nourishment.

Co-Created and Clinically Validated

A core tenet of Nakery Beauty is its commitment to its community. As one of its key messages states, the brand is “Co-Created with You.” Through initiatives like its “Confidence Clinic” polls, customer feedback directly shapes product development. Formulas are trialed by real users before they are finalized, ensuring that the products address genuine needs and deliver on their promises.

This dedication to authenticity is backed by science. Nakery prioritizes tangible outcomes, validating its launches with clinically measured results and third-party trials. The goal is to provide formulas that don’t just feel good but deliver visible firming, smoothing, and tightening results that customers can trust.

In the words of founder Liz Folce, “Nakery Beauty is the first full-body beauty brand, created with you, that combines wellness benefits with clinically proven skin results… so women can feel better and look better with one effortless routine.”

By bridging the gap between internal wellness and external beauty, Nakery Beauty isn’t just selling skincare; it’s offering a new, more integrated way to care for ourselves. Its mission is clear: “Wellness you can feel. Skincare you can see.” And for countless women waking up feeling and looking more restored, that mission is already a reality.

Written in partnership with Tom White