Before she was shaping the future of luxury hospitality, Myriam Harrouche was finding her way into rooms filled with the smartest, most dynamic people she could find—drawn by curiosity, conviction, and a desire to learn from the best. Born and raised in Panama, she became the first Jewish woman from her community to attend the University of Pennsylvania in over 25 years. With no built-in network and no clear blueprint, she relied on something more enduring: the ability to read people, make them feel seen, and earn their trust.
Her superpower? It’s personal. Harrouche leads with humility and heart, listens more than she speaks, and has a rare gift for believing in people before they believe in themselves. That energy—unshakable, generous, and grounded—has made her a magnet for the world’s most discerning chefs, founders, and operators. And it’s the quiet engine behind everything she builds.
Today, she’s one of the most connected figures in hospitality, operating at the intersection of strategy, intuition, and scale. At Atlas, the private concierge and charge card platform she helps lead, Harrouche has redefined what it means to deliver luxury—not just by opening doors, but by knowing which ones matter. From Remedy Place to Six Senses to Ikonic Yachts, her fingerprints are on Atlas’s most impactful partnerships. She’s also played a critical role in securing investment from strategic angels like General Atlantic’s Anton Levy, helping to fuel Atlas’s ambitious global expansion.
But Harrouche isn’t just architecting access—she’s designing the infrastructure to support it. Her next venture, Flirty AI, is a soon-to-launch tool that aims to bring her hospitality brain online. Not another AI plugin or listicle generator, but something far more ambitious: a digital extension of how she thinks. Responsive. Intelligent. Tasteful.
Still in development, Flirty AI isn’t scraping reviews or mimicking crowd-sourced recommendations. It’s powered by Harrouche’s proprietary knowledge base—built through years of real relationships, firsthand dining insights, and a deep understanding of what matters to high-end clientele. It learns from preferences, adapts in real time, and, most importantly, it feels human. The goal isn’t just accuracy—it’s resonance.
The platform will debut as a web app, complete with curated city guides and an “Ask Flirty” chat experience that mirrors the way Harrouche herself might respond to a dining request. Designed to evolve with each user, Flirty AI is built not just to answer questions—but to anticipate them, drawing from years of hard-earned insight and relational intelligence.
“People are always texting me for recs—where to go, what to order, who to ask for,” she says. “Now you can just ask Flirty. It’s like having me in your pocket.”
Trust is what she does best. From her early days hosting intimate dinners that brought together chefs and founders, to now operating at the highest levels of the luxury ecosystem, Harrouche has made a name by making others feel like they belong. Her ability to move between worlds—corporate boardrooms, restaurant kitchens, investor meetings, and supper clubs—isn’t just a skill set. It’s a mindset.
Flirty AI is simply the next expression of that. A product rooted in real hospitality, built by someone who never forgot the power of presence, generosity, and good judgment.
What’s next from Myriam Harrouche? Something only she could build—and once again, something the rest of the industry didn’t see coming.
Written in partnership with Tom White
