In a world brimming with fleeting trends and often intimidating coffee culture, JJ Coffee Co. emerges as a refreshing and genuinely delicious alternative. Founded by the visionary duo, Brooke and Trevor Schultz, this brand isn’t just selling syrups; they’re selling an experience—a daily ritual transformed from mundane to magical. This is the story of two founders who risked everything to build a coffee shop that became a viral sensation, now inviting you to bring that same magic home.
From Cafe Dream to Viral Sensation: The JJ Coffee Co. Story
The journey of JJ Coffee Co. began not with syrups, but with a dream of a coffee shop. Having immersed themselves in Australia’s world-class coffee scene, Brooke and Trevor were inspired to bring that same aspirational, trend-forward energy to Utah. Their initial vision for their cafe leaned towards unsweetened coffees, with only vanilla syrup as an exception. However, they quickly discovered Utah’s vibrant “sugar-fiend” culture, where people loved experimenting with sugary flavors. Instead of resisting, they embraced it, with a crucial twist: if they were going to offer sweetened options, they would make the syrups themselves, and they would make them sensationally good.
The result? Syrups that quickly became the talk of the town. Customers raved, begging to take bottles home, even if it meant little plastic squeeze bottles with handwritten labels. It was clear: this wasn’t just a cafe product; it was a phenomenon waiting to be shared at scale. Named in honor of Brooke and Trevor’s late parents, James and Joan, JJ Coffee Co. carries a profound legacy of cherishing life’s everyday moments, transforming them into experiences worth celebrating.
The Problem: Exclusive & Expensive Coffee Culture
The modern coffee landscape, heavily influenced by TikTok and Instagram, often feels exclusive, expensive, and largely inaccessible. Trendy coffee creations, while visually appealing, often come with a hefty price tag and the perception that you need to be a skilled barista or frequent an upscale establishment to enjoy them. This creates a barrier, making an aspirational lifestyle feel out of reach for many.
The JJ Coffee Co. Solution: High Status, Effortless Enjoyment
JJ Coffee Co. masterfully dismantles this barrier with a simple yet brilliant solution: “Our baristas did all the hard work for you.” Their syrups offer a high-status product with unparalleled ease. The taste and aesthetic are precisely what you dream of—café-quality drinks achievable in your own kitchen, without the fuss or the exorbitant cost. It’s about democratizing the elevated coffee experience, making it fun, approachable, and truly yours.
What Sets JJ Coffee Co. Apart? Barista-Designed Excellence
One of the most significant differentiators for JJ Coffee Co. is that their syrups are barista-designed. This isn’t a factory-made product; it’s imagined, designed, and crafted by trendy baristas within a vibrant, TikTok-vibe coffee shop. This deep understanding of coffee and matcha pairing is evident in every flavor.
Unlike many competing syrups that often taste artificial and come in aesthetically unappealing packaging, JJ Coffee Co. syrups are:
- Made with Real Ingredients: Small-batch crafted with genuine, high-quality components. Their Vanilla syrup, for example, is steeped with real Grade A Vanilla beans, ensuring a rich, authentic flavor.
- Aesthetically Pleasing: The premium, minimalist packaging is display-worthy, designed to fit seamlessly into an aspirational lifestyle. No more hiding embarrassing bottles; these are meant to be showcased.
- Designed for Coffee & Matcha: The flavors are balanced and intentionally crafted to enhance, not overpower, your favorite hot or cold beverages.
- Unique & Innovative Flavors: Beyond the best-selling Brooke’s Banana Bread and classic Vanilla, they offer intriguing options like Coconut Ube and Cherry Vanilla, alongside exciting seasonal drops.
Features & Benefits: Your Everyday Luxury
JJ Coffee Co. syrups come in convenient 12 fl oz bottles, yielding 10-20 drinks. The benefits are numerous:
- Brutally Easy to Use: You don’t need to be a master barista. A tablespoon or two transforms everyday drinks into café-level experiences in seconds.
- Elevates Your Routine: Makes coffee and matcha feel fun, elevated, and special. It’s an affordable luxury—an everyday ritual meets indulgence.
- Balanced Flavors: Designed by coffee pros to enhance your drink without making it overly sweet.
- Lifestyle Aligned: Looks beautiful on your counter, feels good to share online, and seamlessly fits into an aspirational aesthetic.
Key Messages from JJ Coffee Co.
- Great-Tasting Coffee at Home: You can enjoy delicious coffee without cafe prices, expensive equipment, or complex brewing methods.
- Aesthetic & Aspirational: JJ Coffee Co. syrups fit the vibe of your dream kitchen—they’re well-done, not “cringe,” and something you’d be proud to display.
- Accessible Trends: You don’t need to be a TikTok expert to enjoy the viral coffee tastes everyone is raving about.
The Mission: Elevate the Everyday, Celebrate Every Sip
At its core, JJ Coffee Co.’s mission is simple and profound: “Elevate the everyday. Celebrate every sip.” Brooke and Trevor believe that simple moments deserve to feel extraordinary. Their syrups are crafted to inject playful flavor, heartfelt care, and a spark of magic into your daily drinks, transforming routine into joyful celebration.
Looking ahead, JJ Coffee Co. is not just building a brand; they’re shaping a movement. With plans for multiple café locations across Utah and products expanding into grocery stores nationwide, they are committed to being known for the feeling of inspiration and belonging that comes with every single sip. JJ Coffee Co. is redefining what coffee can be—accessible luxury, every single day.
Written in partnership with Tom White
