For nearly a century, the jam aisle has been a familiar, albeit stagnant, section of the grocery store. Dominated by sugar-laden preserves, it’s a place where “healthy” options often mean sacrificing flavor or adding artificial ingredients. But what if a jar of jam could be more? What if it could be a source of high-quality protein, fiber, and essential nutrients without the sugar crash? This is the mission behind Jam Packed Jams, a brand poised to completely transform our perception of the classic fruit spread.
Founded in 2024 by the husband-and-wife team Brian and Michelle Platt, Jam Packed Jams was born from a desire to align a beloved pantry staple with modern, health-conscious values. Brian, with a 30-year career in advertising, brought his passion for storytelling, while Michelle, who ran a successful health and wellness website for over a decade, contributed her deep understanding of nutrition. Together, they saw a gap in the market for a truly functional fruit spread—one that didn’t compromise on taste or ingredients.
“We wanted to finally provide a delicious fruit spread that has the great stuff you want, like protein and fiber, with none of the stuff you don’t, like sugar and artificial ingredients,” the founders explain. Their vision was to create a superfood that could be enjoyed without guilt, turning a simple breakfast into a nutrient-dense meal.
More Than Just Fruit: A Look Inside the Jar
Jam Packd isn’t just an alternative; it’s in a category of its own. While many low-sugar spreads rely on water, gums, and artificial sweeteners as fillers, Jam Packd focuses on high-quality, purposeful ingredients. Each serving is meticulously crafted to deliver a powerful nutritional profile.
Here’s what sets their Strawberry, Blueberry, and Raspberry spreads apart:
- 8g of Collagen Protein: Unheard of in a fruit spread, this addition helps support satiety and provides building blocks for healthy skin, hair, and joints.
- 6-7g of Prebiotic Fiber: This essential nutrient aids in digestion and promotes a healthy gut microbiome, helping you feel fuller for longer.
- 21 Plant-Based Micronutrients: Sourced from real fruits and vegetables (not synthetically produced in a lab), these vitamins and minerals, along with antioxidants and Omega-3s, contribute to overall wellness.
- 0 Added Sugar: Sweetened naturally with real fruit, plus a touch of monk fruit and stevia. No added sugars, sugar alcohols, or artificial sweeteners.
- Organic, Non-GMO Fruit: The first ingredient is always high-quality organic fruit, ensuring a pure and vibrant taste.
This commitment to clean, functional ingredients means you taste the fruit in its authentic state—naturally tart, tangy, and bursting with flavor, not just an overwhelming wave of sweetness.
A New Standard for a Timeless Classic
This innovative approach does come with a different price point, raising the question: why pay $16 for a jar of fruit spread? The answer lies in the value of its contents. “Because this isn’t anything like your typical fruit spread,” the company notes. Consumers are not just buying a topping; they are investing in a product packed with premium ingredients like collagen, prebiotic fiber, and a high percentage of organic fruit. There are no fillers, only pure, nutrient-rich components designed to support a healthy lifestyle.
The Jam Packed Mission
The mission statement of Jam Packed Jams is simple and direct: “To bring healthy, nutrient-rich spread to the jam aisle.” Brian and Michelle Platt have done more than just create a new product; they’ve introduced a new philosophy. They’ve proven that a classic comfort food can be reimagined to meet the demands of today’s discerning consumer, who seeks nutrition and function in every bite.
Whether spread on toast, swirled into yogurt or oatmeal, or used as a base for sauces and dressings, Jam Packed Jams offers a versatile way to elevate any meal. It stands as a testament to the idea that you don’t have to sacrifice health for flavor, or vice versa. This is the new generation of jam—thoughtfully crafted, nutritionally dense, and genuinely delicious.
Written in partnership with Tom White
