In the constant rush of modern life, our nervous systems are paying the price. Chronic stress, poor sleep, and a pervasive sense of burnout have shifted from being occasional problems to everyday realities for many. We are stuck in a state of “fight-or-flight,” and our bodies rarely get the signal to “rest-and-recover.”
This is the problem that the wellness tech company Pulsetto is designed to address. Their mission is to provide an accessible, science-backed tool that helps people regain control of their well-being by activating the body’s natural relaxation response.
The Personal Stories Behind Pulsetto
Pulsetto was not born in a boardroom; it was born from personal experience. The company’s founders, Povilas Sabaliauskas and Vitalijus Majorovas, were both seeking solutions to serious health challenges affecting their loved ones.
Povilas Sabaliauskas, now the company’s CEO, watched his father struggle with significant health issues, sparking a deep exploration into how the nervous system fundamentally affects recovery. Around the same time, Vitalijus Majorovas was searching for an effective, non-invasive solution for his wife’s chronic migraines.
Their separate journeys led them to a shared realization: stress is the silent driver behind countless health challenges, and most solutions only treat the symptoms, not the root cause. They partnered with neuroscientists to create Pulsetto, a wearable device that empowers users to manage their well-being through gentle vagus nerve stimulation.
A Mission of Resilience
Pulsetto’s mission is clear: to help people build resilience to stress and live calmer, healthier lives through safe, science-backed, and beautifully designed technology. The company aims to make stress management as accessible and routine as physical fitness.
“Pulsetto is not just about stress relief, it’s about training your calm,” says Povilas Sabaliauskas, CEO & Co-founder. “We’re building a future where managing stress is as essential and measurable as physical fitness.”
This philosophy is reflected in the company’s rapid trajectory. With over 4× year-over-year growth, Pulsetto has become one of the fastest-growing wellness device brands globally, expanding its reach into retail, clinical, and performance markets.
The Product: How It Works
The brand’s featured product is the Pulsetto vagus nerve stimulator. This is a wearable device designed to help users experience immediate relaxation. The user simply applies the included conductive gel, places the device on their neck, and lets the technology work.
The device operates by sending gentle electrical impulses to stimulate the vagus nerve, which is the main highway of the body’s parasympathetic nervous system, the “rest-and-recover” system.
Key features of the device include:
- Materials: The device is made from soft, medical-grade silicone and durable ABS plastic for comfort and longevity.
- Mobile App Control: The stimulator is controlled via a user-friendly mobile app. This allows users to adjust intensity levels, track their sessions, and follow guided programs tailored for different goals.
- Targeted Programs: The app features specific stimulation programs designed to support stress reduction, improve sleep quality, enhance focus, and aid in recovery.
What Differentiates Pulsetto
The wellness tech space is crowded, but Pulsetto was designed to overcome the common shortcomings of its competitors, such as devices that are bulky, uncomfortable, offer only single-sided stimulation, or lack a clear scientific foundation.
Pulsetto differentiates itself in several key ways:
- Bilateral Cervical Stimulation: Unlike devices that stimulate only one side or use indirect pathways, Pulsetto stimulates both sides of the vagus nerve in the neck. This bilateral approach is designed to provide a stronger, more balanced effect on the nervous system.
- Hands-Free, Wearable Design: The device is discreet, lightweight, and comfortable, allowing it to be worn while working, resting, or even traveling.
- Science-Backed Approach: The product was developed in collaboration with neuroscientists and has been tested in clinical settings, offering a level of transparency that is often missing in the market.
- Lifestyle-Driven Experience: Pulsetto is more than just a device; it’s an ecosystem. The app-guided programs move beyond simple relaxation, aiming to help users build long-term stress resilience, like a daily workout for the nervous system.
By focusing on these core elements, Pulsetto provides a tool that helps users shift from stress to calm within minutes. Consistent use supports deeper, more restorative sleep by helping the body unwind naturally. The brand’s key message is powerful: stress may be inevitable, but how you handle it is trainable.
Written in partnership with Tom White
