In an increasingly conscious world, consumers are seeking products that align with their values of purity, well-being, and environmental responsibility. Wndrmade®, a brand born from a personal journey and a passion for nature, is redefining home fragrance by offering an authentic, 100 percent natural alternative. Founded by husband-and-wife team Alice Yeung and Stephen Biebel, Wndrmade stands apart by crafting all its exquisite natural fragrances in-house, entirely from essential oils and botanical extracts.
The Genesis of Purity: A Personal Journey Inspires a Brand
The story of Wndrmade is deeply rooted in a profound personal experience. Co-founder Alice Yeung’s battle and recovery from thyroid cancer led to a heightened sensitivity to synthetic fragrances, a common component even in products marketed as “natural” or “luxury.” Faced with a scarcity of truly clean options, her husband, Stephen Biebel, began a quest to create natural fragrances using only pure essential oils and botanical extracts. This personal endeavor to support Alice’s well-being blossomed into Wndrmade, a brand dedicated to offering a more mindful and healthier way to experience scent at home.
The couple’s move from New York City to the serene Catskill Mountains further solidified their connection to nature, influencing their philosophy of bringing the essence of the natural world into daily rituals. This backdrop is where every Wndrmade creation comes to life.
The Wndrmade Difference: In-House Botanical Perfumery
What truly sets Wndrmade apart in a crowded marketplace is its unwavering commitment to in-house natural perfumery. Unlike many brands that rely on pre-bottled synthetic fragrance oils or molecular isolates, Wndrmade’s approach is artisan and meticulous.
“At Wndrmade®, we create all of our perfumery in-house using only plant-derived essential oils and botanical extracts,” explains Stephen Biebel. “It was our choice to never utilize pre-bottled synthetic fragrance oils, or the molecular isolates of modern perfumery in favor of a natural, artisan approach.”
Each Wndrmade fragrance accord is a complex symphony of anywhere from 12 to 20 carefully selected essential oils and botanical extracts. These are consciously sourced from the purest, highest quality, and environmentally responsible providers worldwide. Blended by hand at their Catskill Mountain studio, the result is a truly unique, beautiful, and authentic aroma that captures the complexities and curiosities intended by nature. This dedication ensures a cleaner, more subtle, and intentional aromatic experience, free from synthetic aromachemicals, isolates, and petrochemical derivatives.
Addressing the Problem: A True Alternative to Synthetic Scents
The pervasive issue in the home fragrance market is the widespread use of synthetic fragrance oils, even in products that carry “natural” labels. These lab-made chemicals, often derived from petrochemical ingredients, can be overwhelming, irritating, or simply misaligned with the desire for a cleaner living environment. Wndrmade offers a clear solution by providing a genuine alternative: fragrances composed solely of whole essential oils and botanical extracts.
Featured Products: HNKI and PALO Botanical Candles
Among Wndrmade’s carefully crafted product line, two botanical candles exemplify their commitment to natural essence:
- HNKI (Hinoki): This candle evokes the serene, grounding aroma of the Hinoki cypress, offering a sophisticated and calming presence in any space.
- PALO (Palo Santo): Inspired by the sacred wood, the Palo Santo candle delivers a warm, woody, and subtly sweet scent, perfect for creating a tranquil and reflective atmosphere.
Thoughtful Design and Sustainable Practices
Wndrmade’s commitment extends beyond the ingredients to the product design itself. Their candles are available in two sizes: a 7 oz candle poured into a clear rocks glass, ideal for larger rooms, and a 4 oz version in a matte black precision-machined aluminum alloy tin, perfect for travel or smaller spaces. Both vessels are designed with reusability and recyclability in mind, reflecting the brand’s minimalist aesthetic and dedication to sustainability.
Elevating Everyday Rituals
Wndrmade products are designed to be more than just scents; they are tools for creating space and enhancing daily rituals. As customers attest, the experience is “subtle, grounding, and made to enhance your space without overpowering it.” Lighting a Wndrmade candle can mark the start of the day, provide a mindful pause, or offer a gentle unwind in the evening, becoming a quiet, intentional, and grounding part of life’s rhythm.
The Mission: Enhancing Well-being, Connecting to Nature
Wndrmade’s mission statement encapsulates their core philosophy: “At Wndrmade®, every product is a reflection of our belief that the things we surround ourselves with should enhance our well-being and connect us to the beauty of nature.” This mission is brought to life through their niche fragrance brand, focusing on 100 percent natural ingredients, small-batch artisan quality, and sustainable, minimalist design.
With testimonials praising the “clean and authentic” fragrances and the ability to accommodate sensitivities, Wndrmade is establishing itself as a beacon for those seeking genuine, plant-based aromas crafted with intention and artistry.
Written in partnership with Tom White
