In a beauty market saturated with multi-step routines and products that often overpromise and underdeliver, Nashville-based brand Revved Beauty is cutting through the noise with a simple yet powerful mission: Beauty Without the BS™ (beauty standards). Founded by Gina Farmer, Revved Beauty is challenging outdated beauty norms and fear-based marketing with high-performing, healthy products that are designed to fuel confidence, not fix flaws. At the heart of this rebellion is their hero product, Cheeky Brew®, an energizing green tea face tonic that’s poised to become a staple in your skincare arsenal.
The Problem with Most Toners and Mists
For many, the toner or facial mist step in a skincare routine can feel like an afterthought. It’s often a product that’s either laden with harsh ingredients like alcohol and synthetic fragrances that strip the skin, or it’s so lightweight that it feels like you’re spritzing on overpriced, scented water with no discernible benefits. This is the problem that Revved Beauty set out to solve. The brand recognized a gap in the market for a toner that was both gentle and effective, a product that would do more than just feel good in the moment.
The Solution: Cheeky Brew®
Enter Cheeky Brew®, a green tea energizing face tonic that’s a true multitasker. This refreshing spritz delivers a burst of hydration, antioxidant power, and glow-boosting benefits with every use. It’s formulated with a powerhouse blend of green tea, aloe, niacinamide, and botanical extracts to revitalize and brighten tired, dull skin. Cheeky Brew® isn’t just a toner or a refresher; it’s a skin-loving tonic that tones, hydrates, reduces the appearance of pores, and protects your skin. It’s designed for real life, whether you’re waking up your skin in the morning, refreshing after a workout, or enjoying a moment of calm after a long day.
From a Kitchen Experiment to a Movement
The story of Cheeky Brew® begins in founder Gina Farmer’s kitchen. With a background in baking, Gina applied the same love and precision from her recipes to her personal mission of crafting a clean, effective face tonic. Disenchanted with the options available on the market, she set out to create something better. What started as a DIY experiment has since become Revved Beauty’s hero product and has launched a movement toward embracing skincare that is both effective and empowering.
What Sets Cheeky Brew® Apart?
In a sea of facial mists and toners, Cheeky Brew® stands out for several reasons:
- Hybrid Formula: It works as both a toner and an energizing mist, simplifying your skincare routine without sacrificing results.
- Multi-Tasking Magic: This one product hydrates, balances, soothes, and energizes, making it a true workhorse in your beauty collection.
- Clean and Cruelty-Free: Revved Beauty is committed to clean beauty. Cheeky Brew® is vegan, non-toxic, and Leaping Bunny Certified, so you can feel good about what you’re putting on your skin.
- Elevated Packaging: The product is housed in a glass bottle that is 100% recyclable and prevents harmful chemicals from leaching into the formula. It’s a beautiful addition to any vanity.
Beauty That Fuels You
Revved Beauty is more than just a skincare brand; it’s a movement. With key messages like, “You don’t need 10 steps for great skin, just the right ones,” and “Beauty should fuel you, not fix you,” the brand is empowering women to feel confident and free. As the brand’s quote so perfectly states, “REVVED Beauty is what happens when self-worth meets high performance: unstoppable energy, unapologetic confidence, and just the right amount of rebellion.” This is skincare with a side of rebellion, and we’re here for it.
Written in partnership with Tom White
